Ward6 recently teamed-up with Audika to create a campaign of positive change and motivate over 60s to start being hearing healthy.  

It tapped into a real truth of people with hearing loss always saying pardon, sorry, huh or what when they can’t hear the conversation. 

With hearing loss affecting one in two Australians over 60, and linked to other health issues like dementia, it’s time we recognised hearing health as a vital part of our overall health.

The campaign is running across radio, TV, digital, social and retail in Australia and NZ.