Ward6 was awarded finalist for Best New Product Launch at last night’s PRIME Awards, which recognises excellence in the Australian healthcare communications industry.

The agency was given the monumental task to develop a global launch campaign for Cochlear that could work across five regions around the world. The result was “Hear Your Way” - a strategic and global creative platform. The campaign highlighted the customisation capabilities of Nucleus 7 made available by the first ever Made for iPhone cochlear implantable hearing device.

“Hear Your Way” has proven to be Cochlear’s most successful product launch in the company’s 37-year history. It was launched at Apple’s flagship store in San Francisco, generating nearly 645 million media impressions.

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During the ABC’s Gruen, now in its ninth season, Ward6 were asked on ‘The Pitch’ how to convince Australian men to go to the doctors. This was the agency’s second appearance on the show that ‘unpicks the dark arts of advertising, branding and spin’ and we’re thrilled to have a second trophy to place in the award cabinet!

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