Last night Ward6 picked up another PRIME Award, holding onto its title as the most awarded agency in PRIME’s seventeen-year history.
On the evening that recognises excellence in the Australian pharmaceutical industry, the award for ‘Creativity in Communication – HCP’ went to Ward6 and its client, Biogen.
Ward6 Group CEO, Stuart Black, said, ‘We try and put creativity and innovation at the heart of everything we do. And for this project, one of the geriatricians we researched told us explicitly, we needed a radical change in thinking. The team kept coming back to three words in the brief. Progressive. Credible. Inspiring. With our thinking, our writing, and our art direction, on this occasion, we’d like to think we delivered on all three.’
To Biogen and indeed all our clients, we say a massive thank you for choosing to partner with us.