A migraine reality

Migraines affect over 5 million Australians and mostly women. Attacks happen suddenly, leaving sufferers to isolate, alone in the dark.

Our approach was to create a campaign for MAXALT MIGRAINE RELIEF, which showed the real personal and emotional cost of migraine.

Beat The Migraine Blackout reflected the real moments women had to deal with because of a migraine. By speaking candidly to the dark isolation of migraine, sufferers finally felt seen by a brand that understood their struggle.

MAXALT MIGRAINE RELIEF sales soared 30% weekly, securing 34% market share.

New York Festivals — Winner
Creative Floor — Winner
CHPA Awards — Winner
Prime Awards — Finalist
AWARD — Finalist