Working together for women

Mental health services for women in Victoria were in crisis, often lacking the flexibility and empathy to truly meet their needs.

We were asked to create a new service identity that empowered women to be at the centre of their recovery journey. We collaborated closely with 131 women with lived experience of mental ill health and co-created a brand entity for women, by women called Wren.

Balancing expert facilitation with real audience insights, Wren’s success is in delivering a service that women feel safe to engage with at a time of vulnerability.

*Wren is an inclusive service to support women and those who identify as women

Prime Awards — Finalist