Loud and cheeky

Pancreatic cancer is a hidden cancer, predicted to be the 2nd leading cause of cancer related deaths by 2030. However, early symptoms can be vague and unnoticed, resulting in diagnosis being too late.

Instead of boring education, we got loud and cheeky, creating ‘Peter Pancreas’ – an animated, mischievous, pancreas character to educate people on the top three symptoms of pancreatic cancer.

Not only did 82% of patients in medical centres effectively learn the signs, they also took action – asking their GPs for advice that could save their life.

Prime Awards — Finalist